We are bombarded by pitches that do nothing more than interrupt our train of thought. When you offer something of value, with no strings attached, you quickly break through the noise and get noticed.
The “something of value” does not have to be huge. It can be a simple open question, phrase or tidbit to pique their interest. More specifically, consider these five types of content that add value:
1. Education: lessons and recommendations that emerge from your experience with your customers (for example, case studies);
2. Demonstration: Describe how to do something related to your specialty (for example, this “how to” article);